About

Real Insight NOW was formed to address the frustration organisations had with trying to get actionable insight from traditional sampling and ‘tick the box’ research methodologies. We pioneered the use of sophisticated language analysis in Australia and New Zealand to explain why people think and behave the way they do, providing genuine insight into the thoughts, ideas and opinions that drive brand, culture and consumer behaviour.

Our unique process uses a combination of filtering technology and highly-skilled linguists to identify the shared contexts in the language people use to describe things or explain their opinions. We allow people to say what they really think with no restrictions or guidance. We effectively turn any database into a single focus group with the ability to remove all of the traditional biases and scientifically measure whether or not the results are representative of that database. In fact, we provide the only systematic, single-source, scientific approach to finding out why people think and behave the way they do.

But it comes with a warning. 

Every Real Insight NOW product informs strategy and guides leadership with real, actionable insight. We don’t do vanity metrics. We don’t simply tell you what you want to hear. You need to want to make a meaningful impact rather than just look like you do. You need to be brave and willing to lead.

Are you?